__________ involves the planning,direction,and control of personal selling activities,including recruitment,selection,training,motivation,compensation,and evaluation of members of the sales force.

Question

Quizplus · Accepted Answer

Sales management involves all aspects of managing the sales force, including recruitment, selection, training, motivation, compensation, and evaluation. Human resource management is a broader concept that includes managing all aspects of employees within an organization, while integrated marketing communications management focuses on coordinating all marketing communication efforts. Marketing management involves broader responsibilities such as product development, pricing, and distribution. Sales administration is a narrower concept that focuses more on the administrative and clerical aspects of managing the sales force.

__________ Involves the Planning,direction,and Control of Personal Selling Activities,including Recruitment,selection,training,motivation,compensation,and