All of the following are considered a major consideration in determining an advertising budget except

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All of the other factors listed (the role of advertising in overall promotional objectives, product life cycle, nature of the market, and nature of the product) are important considerations in determining an advertising budget. The budgeting method used may vary based on the company's preferences or constraints, but it does not inherently impact the other factors that should be taken into account.

All of the Following Are Considered a Major Consideration in Determining