Question 1

Which of the two types of appeals does each of these ads represent?

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Question 2

You are assigned the task of developing an advertising plan for the marketing program at your university.What will you include in your plan?

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Question 3

Create three one-sentence advertising messages for the nearest fast-food restaurant: one that is informative,one that is persuasive,and one that is a reminder ad.

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Question 4

Briefly define public relations.Why is public relations an important part of a marketing campaign?

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Question 5

What is puffery? Why is puffery not illegal in the United States? Give an example of an advertising message containing puffery.

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Question 6

The author/self-publisher of a new book,The Gullah Bible (a translation of the Bible into the Gullah language),wants to advertise her book.Which media outlets would be most appropriate?

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Question 7

What type of advertising appeal is most appropriate for a marketer introducing hydrogen-powered automobiles to consumers?

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Question 8

Assume you are the owner of a nationally franchised pizza restaurant in a large city like New York,Chicago,or Los Angeles.Which types of media would you use,and why?

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Question 9

The first step in developing an ad campaign for Jason's reggae band is to identify his target audience.Why is this a starting point for effective advertising? What does identifying his target audience involve?

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Question 10

What is a unique selling proposition (USP)? Propose one for your university.

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Question 11

Why do marketers need to create an advertising plan before they initiate a campaign?

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Question 12

Create two appeals for a nonprofit organization whose cause you support-one informational appeal,and one emotional appeal.

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Question 13

Many small "main street" retailers find advertising either too expensive or ineffective.In this situation,these business owners turn to sales promotion to complement or augment their advertising efforts.Describe three kinds of sales promotion a small,main street retailer might use,including the advantages and disadvantages of each sales promotion method.

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Question 14

Priscilla opened a new financial services office about two years ago.Now she is established and known in her local market.How will her advertising message change?

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Question 15

Marketers know perception is a highly selective process.What does this mean for advertisers?

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Question 16

Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region.Jim knows he can measure the number of inquiries on the website in response to the ad,but he wants to monitor external factors that could influence consumers' responsiveness to the campaign.What factors should he monitor?

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Question 17

Which type of advertising scheduling would you recommend for your university,and why?

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Question 18

What are PSAs? Why do television and radio stations run them?

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Question 19

To be effective,what three qualities does a selling proposition in an advertising campaign need to have?

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Question 20

Every day we can see local car dealerships advertising on television.What are the advantages and disadvantages of television advertising for local car dealerships?

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Quiz 19: Advertising,public Relations,and Sales Promotions