Integrated marketing communications include all of the following except
A) personal selling.
B) advertising.
C) public relations.
D) supply chain management.
E) direct marketing.
Correct Answer:
Verified
Q11: Personal selling can be successful only through
Q22: Though a picture can be worth a
Q24: The three elements of any IMC strategy
Q26: Integrated marketing communications represents the _ element
Q28: In integrated marketing communications, encoding involves
A)converting consumers'
Q28: As the number of communication media has
Q30: The basic goal of integrated marketing communications
Q32: _ means converting the sender's ideas into
Q33: Gross rating points (GRP)measure how often the
Q34: It may take several exposures to marketing
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