In the movie Field of Dreams,one of the memorable phrases is,"If you build it,he will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to

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The AIDA model stands for Attention, Interest, Desire, and Action. The movie quote suggests the first step, Attention, but to convert that attention into action, marketers need to create Interest among consumers, persuading them to investigate further. Determining the level of desire, promoting globally, offering discounts, and encouraging immediate purchase are all tactics that come later in the model, after interest has been established.

In the Movie Field of Dreams,one of the Memorable Phrases