Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying "South of the Border Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before.After seeing the sign,she will most likely need additional exposure to the product before deciding whether to stop at South of the Border.This is an example of

Question

Quizplus · Accepted Answer

The scenario describes the lagged effect, which is the idea that consumers may need multiple exposures to a message before taking action. In this case, Julia has only seen one billboard and may need more exposure to South of the Border before deciding to stop there. The other options do not accurately describe the scenario.

Julia Is Driving Down Interstate 95 on Her Way from New