Most manufacturing and retailing marketers worry constantly about whether or not their IMC efforts are paying off.They assess various forms of __________ to determine what is working and what is not.

Question

Quizplus · Accepted Answer

The question is asking about how marketers assess whether their IMC efforts are working or not. The best choice to fill in the blank is "feedback." Marketers collect feedback from various sources such as customers, sales data, surveys, and social media to evaluate the effectiveness of their IMC efforts. Noise refers to any unwanted distortion or interference that can affect the communication process. Pretesting and precoding are methods of testing, but they are not directly related to assessing IMC effectiveness. Encoding refers to the process of putting a message into a code or language that can be understood by the receiver, but it is not directly related to assessing IMC effectiveness.

Most Manufacturing and Retailing Marketers Worry Constantly About Whether or Not