The sender of an IMC message hopes the receivers are
A) the people for whom the message was originally intended.
B) the people with the most buying power.
C) consumers who are capable of discerning value.
D) consumers who have purchased the firm's products in the past.
E) the market segment with the most gross rating points.
Correct Answer:
Verified
Q36: In the IMC communication process, the _
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Q55: In the AIDA model,awareness leads to
A) intention,
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Q60: _ refers to the process by which
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