In the IMC process,noise can occur as a result of lack of message clarity,a flaw in the medium,or

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Competing messages can create noise in the IMC process by confusing or distracting the audience from the intended message. This can happen if there are multiple brands or companies communicating similar messages at the same time, or if there are conflicting messages within the same brand's communication channels. Lack of message clarity, flaws in the medium, and other factors can also contribute to noise in the IMC process, but competing messages are a particularly common and significant source of noise.

In the IMC Process,noise Can Occur as a Result of Lack