Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer,listener,or reader profile of the communication channel being considered.The agency is most likely trying to avoid noise problems associated with

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By comparing the target audience with the profile of the communication channel, advertising agencies aim to ensure that the chosen medium is appropriate for reaching the intended audience, thus avoiding the noise problem associated with a poor choice of medium.

Advertising Agencies Often Provide the IMC Function of Comparing Their