Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.To achieve this goal,Brenda will likely increase her use of

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Direct marketing involves sending personalized messages directly to customers, which aligns with Brenda's goal of increasing personalized marketing communication messages and reducing mass media IMC. Sales promotions and price reductions are more likely to focus on mass advertising to draw in customers, while advertising and public relations may not necessarily be personalized to individual customers.

Brenda Wants to Reduce Mass Media IMC and to Increase