The increased use of customer databases has enabled marketers to identify and track consumers over time and across purchase situations, and has contributed to the rapid growth in

Question

Quizplus · Accepted Answer

The use of customer databases is most closely associated with direct marketing, which involves targeting specific individuals and promoting products or services to them. This is made easier by the ability to track consumers over time and across purchase situations through the use of data in customer databases. Therefore, the rapid growth in direct marketing is the best choice.

The Increased Use of Customer Databases Has Enabled Marketers to Identify