The individual elements of an IMC strategy can be viewed on two axes: ___________ (from the consumer's perspective)and __________.

Question

Quizplus · Accepted Answer

The two axes are passive and interactive (from the consumer's perspective) and offline and online. This makes the best choice D, which includes both axes correctly. A is incorrect because it includes the descriptor "tangible and intangible," which is not one of the axes. B does not match the question prompt, as mobile marketing and direct marketing are not axes of the IMC strategy grid. C is incorrect because it includes "low cost and high cost," which is not one of the axes. E includes "static and changing," which is not relevant to the question prompt.

The Individual Elements of an IMC Strategy Can Be Viewed