A firm that places an emphasis on developing and maintaining positive relationships with the media is focusing on a(n)________ strategy.

Question

Quizplus · Accepted Answer

Public relations is the strategic communication process that builds mutually beneficial relationships between organizations and their publics, which includes working with the media to develop positive coverage and maintain positive relationships. Therefore, a firm that places an emphasis on developing and maintaining positive relationships with the media is focusing on a public relations strategy.

A Firm That Places an Emphasis on Developing and Maintaining