When Apple's famous "1984" ad aired during the CBS telecast of Super Bowl XVIII, it reached an estimated 500 million viewers. It aired only once but has subsequently been featured in at least 10 television programs recalling great commercials. The frequency measure of this ad for its target audience is

Question

Quizplus · Accepted Answer

The frequency measure refers to the number of times the target audience is exposed to the advertisement. In this case, the ad aired only once, so the frequency measure is 1. The fact that it has been featured in other programs does not affect its frequency measure for its original target audience.

When Apple's Famous "1984" Ad Aired During the CBS Telecast