A measure of _______ describes how useful an ad message is to the consumer doing the search.

Name: A measure of _______ describes how useful an ad message is to the consumer doing the search.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The measure that describes how useful an ad message is to the consumer doing the search is relevance. Relevance is about how closely the user's search query matches the ad's keywords and how useful the ad is to the user's search intent. So, the best choice is B - relevance.

A Measure of _______ Describes How Useful an Ad Message