Paul expressed frustration that the same advertisement was aired several times during a program. His frustration was with the ______ of the ad.
A) click-through rate
B) impressions
C) frequency
D) gross rating points
E) reach
Correct Answer:
Verified
Q99: Which trend has led to the rapid
Q100: What is being used by a store
Q101: Naomi is the IMC manager for a
Q102: When Apple's famous "1984" ad aired during
Q103: An ad for Heineken ran six times
Q105: A measure of _ describes how useful
Q106: The goals of IMC need to
A)expand as
Q107: When Molly asked her firm's advertising agency
Q108: As director of marketing, Johan uses prior
Q109: To estimate reach in terms of electronic
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents