Firms can use __________ to bring customers together to share experiences around the products.

Question

Quizplus · Accepted Answer

Social media allows firms to create online communities where customers can share their experiences with the product and engage with each other. This helps build brand loyalty and can generate valuable insights for the company. Surveys and consumer outlets may gather feedback from individual customers but do not facilitate a community experience. Brand associations and public relations focus on building brand image and awareness rather than fostering customer communities.

Firms Can Use __________ to Bring Customers Together to Share