Generally,the larger and more sophisticated the channel member,the less likely that it will
A) use supply chain intermediaries.
B) rely on marketing research.
C) use omnichannel marketing.
D) use intensive distribution.
E) be concerned about competitive actions.

Question

Quizplus · Accepted Answer

Larger and more sophisticated channel members often have their own resources and capabilities to manage their supply chain activities without relying on intermediaries.

Generally,the Larger and More Sophisticated the Channel Member,the Less Likely