Sophia could not afford expensive furnishings,but wanted a stylish home.After researching many options,she went to a local Target to purchase the trendy lamps,pillows,and art featured on its ads and website.As a consumer,which retailing challenge was Sophia likely responding to?
A) integrated CRM
B) brand image consistency
C) pricing consistency
D) integrated supply chain
E) efficient distribution

Question

Quizplus · Accepted Answer

Sophia was likely responding to the challenge of brand image consistency, as she was influenced by the trendy items featured in Target's ads and website, which suggests that Target successfully maintained a consistent brand image across different platforms.

Sophia Could Not Afford Expensive Furnishings,but Wanted a Stylish Home