Coca-Cola wants its product available everywhere-grocery stores,convenience stores,restaurants,and vending machines.The more exposure the products get,the more they sell.The company is employing a (an)________ strategy.
A) intensive distribution
B) exclusive distribution
C) selective distribution
D) surplus distribution
E) contractual distribution

Question

Quizplus · Accepted Answer

Intensive distribution strategy aims to make the product available at as many outlets as possible, including grocery stores, convenience stores, restaurants, and vending machines. This strategy maximizes the exposure of the product and ensures that it is easily accessible to the target market, which can increase sales. Therefore, Coca-Cola's strategy of making its product available everywhere suggests an intensive distribution strategy.

Coca-Cola Wants Its Product Available Everywhere-Grocery Stores,convenience Stores,restaurants,and Vending Machines