Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting
A) an omnichannel strategy.
B) exclusive distribution.
C) selective distribution.
D) an extreme value strategy.
E) a service retailing philosophy.

Question

Quizplus · Accepted Answer

Bertone's Office Supplies is adopting an omnichannel strategy by expanding its sales channels to include a catalog and online sales in addition to its existing stores. This strategy aims to provide customers with multiple options to purchase the products and enhances the overall customer experience.

Bertone's Office Supplies Has Decided to Branch Out from Its