Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because
A) it happens behind the scenes.
B) it conflicts with promotion.
C) it occurs after making pricing decisions.
D) no one is directly in charge of place decisions.
E) the product itself is so much more important.

Question

Quizplus · Accepted Answer

Place may not be as visible or immediately tangible as other elements of the marketing mix such as product or promotion, but it is just as important in delivering the product to the customer at the right time and place. However, it can be overlooked because it is often happening "behind the scenes" and not as directly visible to the consumer.

Students of Marketing Often Overlook or Underestimate the Importance of Place