In a(n)________ marketing channel, one or more intermediaries work with manufacturers to provide goods and services to customers.
A)indirect
B)vertical
C)horizontal
D)simple
E)direct

Question

Quizplus · Accepted Answer

An indirect marketing channel involves intermediaries working with manufacturers to provide goods and services to customers. In contrast, a direct marketing channel involves no intermediaries and manufacturers sell directly to customers. Vertical and horizontal channels refer to the relationships between different levels or types of intermediaries, and simple is not a commonly used term to describe marketing channels.

In A(n)________ Marketing Channel, One or More Intermediaries Work with Manufacturers