When Lowe's Home Improvement stores sell to consumers directly, it acts as a ________; when it sells to other businesses, such as a building contractor, it acts as a ________.
A)wholesaler; retailer
B)retailer; manufacturer
C)retailer; wholesaler
D)manufacturer; wholesaler
E)marketing channel; supply channel

Question

Quizplus · Accepted Answer

Lowe's acts as a retailer when selling directly to consumers because it sells goods in small quantities for personal use. When selling to businesses like building contractors, it acts as a wholesaler because it supplies goods in larger quantities for business use.

When Lowe's Home Improvement Stores Sell to Consumers Directly, It