The "prime effect" created by Amazon by providing free two-day shipping to every Prime member forces other retailers to offer rapid delivery, which can be very expensive . This is an example of ________ channel conflict.
A)horizontal
B)independent
C)conventional
D)coercive
E)vertical

Question

Quizplus · Accepted Answer

The "prime effect" is an example of horizontal channel conflict, where competition among retailers (at the same level in the supply chain) is intensified due to Amazon's service offering, forcing others to match or compete with similar services.

The "Prime Effect" Created by Amazon by Providing Free Two-Day