Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments.It was Bernard's job to examine the firm's pricing strategy to determine how to maximize market share,even at the expense of profits in the short run.What kind of company objective would guide Bernard's effort?
A) industry-oriented
B) sales-oriented
C) competitor-oriented
D) innovation-oriented
E) customer-oriented

Question

Quizplus · Accepted Answer

Bernard's focus on maximizing market share, even at the expense of profits in the short run, indicates a sales-oriented objective for the company. This type of objective prioritizes increasing sales revenue over immediate profitability.

Bernard's Firm Has Set Corporate Direction to Become One of the Leaders