Many years ago, Honda's Accord and Ford's Taurus were the two top-selling cars in the United States. As the year was coming to an end, Ford cut the price of the Taurus, hoping to outsell the Accord and allow Ford to claim that "Taurus is the best-selling car in America." Ford was using a ________ pricing strategy.
A)maximizing profits
B)target profit
C)sales orientation
D)status quo
E)target return

Question

Quizplus · Accepted Answer

Ford was focusing on increasing sales volume and gaining a larger market share by cutting the price of the Taurus, indicating a sales orientation pricing strategy.

Many Years Ago, Honda's Accord and Ford's Taurus Were the Two