Rob is the marketing manager for a home goods store. His boss tells him the firm's primary goal is to increase its local market share from 10 to 20 percent. His firm is using a ________ orientation.
A)profit
B)sales
C)competitive
D)customer satisfaction
E)product development

Question

Quizplus · Accepted Answer

The firm's goal is specifically focused on increasing market share, which aligns with a sales orientation that prioritizes increasing revenue and market share over other objectives.

Rob Is the Marketing Manager for a Home Goods Store