Blaire tells her sales representatives the goal is to generate at least a 15 percent return on investment for all the computer desks they sell. Blaire is using a ________ pricing strategy.
A)sales orientation
B)target profit
C)target return
D)status quo
E)competitive parity

Question

Quizplus · Accepted Answer

Blaire's pricing strategy is to generate a specific return on investment, indicating the use of a target return pricing strategy.

Blaire Tells Her Sales Representatives the Goal Is to Generate