Ana is the marketing manager for a shoe store chain. She uses a target return pricing strategy because her firm's primary objective is to
A)increase profits.
B)increase sales.
C)decrease competition.
D)build customer satisfaction.
E)broaden the product line.

Question

Quizplus · Accepted Answer

The target return pricing strategy aims to set prices that will generate a specific return on investment for the firm. Therefore, the primary objective of this strategy is to increase profits.

Ana Is the Marketing Manager for a Shoe Store Chain