In services marketing,the saying "where the rubber meets the road" refers to whether or not a(n)__________ gap exists.

Question

Quizplus · Accepted Answer

The saying "where the rubber meets the road" refers to the moment when a service is actually delivered to the customer. This is where the delivery gap in services marketing can occur, where the service provided may not meet the customer's expectations or the service promised. Therefore, the best choice is C) delivery.

In Services Marketing,the Saying "Where the Rubber Meets the Road