Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and
A) not having to pay advertising expenses.
B) using prototypes to dominate the market.
C) not needing to do test marketing.
D) establishing an early market share lead.
E) motivating laggards to buy their products.

Question

Quizplus · Accepted Answer

Successful first movers establish an early market share lead, which gives them an advantage over later entrants. Being the first to enter a market allows them to capture the initial customers and establish brand recognition. This gives them a head start in building a loyal customer base and creating barriers to entry for competitors.

Successful First Movers Create a Market or a Product Category