All of the following are reasons for the high failure rate of new products except
A) failing to assess the market properly.
B) neglecting to do appropriate product testing.
C) targeting the wrong segment.
D) overextending a firm's abilities.
E) failing to introduce lower-priced alternatives.

Question

Quizplus · Accepted Answer

Failing to introduce lower-priced alternatives is not a commonly cited reason for product failure. The other options—failing to assess the market properly, neglecting appropriate product testing, targeting the wrong segment, and overextending a firm's abilities—are often identified as contributing factors to high failure rates.

All of the Following Are Reasons for the High Failure