As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

Question

Quizplus · Accepted Answer

Hillary's behavior of waiting for alternatives to enter the market and waiting for lower prices and improved quality indicates that she is not an innovator or an early adopter, as they tend to be the first ones to purchase new products with no regard for price or quality. Similarly, she is not a laggard, which is the group that is the last to adopt new products. The late majority is a group that adopts innovations after they have become widely accepted, which fits Hillary's behavior of waiting until alternatives with better quality and lower prices became available. Therefore, the best answer is D) early majority.

As Soon as She Saw One,Hillary Wanted a Flat-Screen Television,but