Question 1

As it pertains to the diffusion of innovation,if the __________ group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Accepted Answer

The early adopter group plays a crucial role in the diffusion of innovation process. They are the ones who adopt the innovation after the innovators and help spread the word, influencing the early majority and subsequent groups. If the early adopter group is small, it limits the innovation's exposure and acceptance, likely resulting in fewer overall adopters.

Question 2

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.
A) innovator
B) laggard
C) late majority adopter
D) early majority adopter
E) early adopter

Accepted Answer

Robin is an early adopter because she is among the first group of her friends to try the new VoIP service, and others are looking to her for opinions and feedback.

Question 3

When John began helping his favorite uncle Burton with his finances,he discovered his uncle was still renting a rotary-dial telephone from the phone company.Uncle Burton had paid thousands of dollars in rental fees over the previous 40 years.Uncle Burton is a(n)__________ in the diffusion of innovation process for telephones.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Accepted Answer

Uncle Burton's continued use of a rotary-dial telephone and renting it from the phone company indicates that he is resistant to change and slow in adopting new technologies, making him a laggard in the diffusion of innovation process.

Question 4

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered __________ with consumers' needs and priorities.
A) relative positioning
B) compatibility
C) observability
D) complexity
E) trialability

Accepted Answer

The products mentioned were readily accepted and diffused in U.S.markets because they were compatible with consumers' needs and priorities.

Question 5

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Accepted Answer

The late majority group is the group that adopts a new product after the early majority, and BMW was entering the mini-SUV market at a point when sales had already leveled off and were starting to decline. Therefore, the best choice is C, the late majority.

Question 6

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from
A) relative advantage.
B) compatibility.
C) observability.
D) complexity.
E) trialability.

Accepted Answer

Observability refers to the degree to which the results of an innovation or product are visible to others. By participating in tours-of-homes fundraisers, home design businesses can showcase their latest products to potential customers, making the benefits and appeal of these products more observable to a wider audience. This visibility can increase interest and demand for their products.

Question 7

In the product development process,what takes place between concept testing and market testing?
A) securing financial backing
B) conducting marketing research
C) brainstorming
D) determining potential ROI
E) performing product development

Accepted Answer

Product development takes place between concept testing and market testing. This is the stage where the actual product is developed and prototypes are created. It involves design, engineering, and testing to ensure that the product meets the desired specifications and is ready for market testing.

Question 8

Early personal computer users remember the cumbersome,user-unfriendly DOS system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their
A) relative advantage.
B) compatibility.
C) observability.
D) associated services.
E) trialability.

Accepted Answer

The relative advantage of the new products (System 1 and Windows) over the old DOS system in terms of being easier to use would have been a key factor in their rapid diffusion.

Question 9

When microwaves were new,they often cost over $300,were huge,and had numerous settings and options.Brenda and Bart waited,concerned about potential health hazards and wishing for more choices in the market.By the time they purchased a microwave,sales of microwaves had leveled off and prices had declined significantly.Brenda and Bart were part of the ___________ diffusion of innovation group.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Accepted Answer

Brenda and Bart waited until sales of microwaves had leveled off and prices had declined significantly, indicating they were part of the late majority group, which adopts an innovation after the average member of the society.

Question 10

For new product marketers,early adopters are important because they tend to be
A) few in number.
B) the first to adopt a new product.
C) opinion leaders.
D) fond of prototypes.
E) alpha testing enthusiasts.

Accepted Answer

The answer of For new product marketers,early adopters are important...

Question 11

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Accepted Answer

Hillary's behavior of waiting for alternatives to enter the market and waiting for lower prices and improved quality indicates that she is not an innovator or an early adopter, as they tend to be the first ones to purchase new products with no regard for price or quality. Similarly, she is not a laggard, which is the group that is the last to adopt new products. The late majority is a group that adopts innovations after they have become widely accepted, which fits Hillary's behavior of waiting until alternatives with better quality and lower prices became available. Therefore, the best answer is D) early majority.

Question 12

Bob and George live in the United States.Bob recently asked for George's cell phone number,but George said he didn't own a cell phone.George would probably be considered a(n)__________ in the diffusion of innovation process.
A) innovator
B) laggard
C) late majority adopter
D) early majority adopter
E) early adopter

Accepted Answer

Laggards are the individuals who are the last to adopt an innovation. George's lack of ownership of a cell phone indicates that he is resistant to change and slow to adopt new technologies, hence he would be classified as a laggard in the diffusion of innovation process.

Question 13

Zappos.com,an online shoe store,offers an easy,no-hassle return procedure.This relates to the _______ of its products.
A) relative advantage
B) compatibility
C) observability
D) complexity
E) trialability

Accepted Answer

The easy, no-hassle return procedure offered by Zappos.com represents the trialability of its products, allowing customers to try the products at no risk or cost.

Question 14

Inkjet printers were a big improvement over the dot-matrix printers they replaced.Inkjet printers gained rapid acceptance in the marketplace primarily because of their
A) relative advantage.
B) compatibility.
C) observability.
D) complexity.
E) trialability.

Accepted Answer

Inkjet printers had a clear relative advantage over dot-matrix printers as they produced high-quality printed output and were much quieter. This advantage contributed to their rapid acceptance in the marketplace. Compatibility, observability, complexity, and trialability may have also played a role, but the relative advantage was likely the primary factor.

Question 15

The diffusion of innovation theory is useful to marketers in helping them
A) adjust to the performance life cycle.
B) avoid the cost of concept testing.
C) predict which types of customers will buy their product immediately and later.
D) predict how long it will take for a new product to gain market acceptance.
E) determine a target market.

Accepted Answer

The answer of The diffusion of innovation theory is useful...

Question 16

The __________ diffusion of innovation group is crucial because few new products can be profitable until this large group buys them.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Accepted Answer

The early majority diffusion of innovation group is crucial because they represent a large portion of the population and are the group that needs to buy the product for it to become profitable. The early adopters may create buzz and excitement around the product, but it's the early majority that will determine its success or failure.

Question 17

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.
A) relative advantage
B) compatibility
C) observability
D) complexity
E) trialability

Accepted Answer

Samples are given to promote new products when trialability will influence the diffusion of the product. Trialability means the ease with which consumers can try the product before adopting it. By giving samples, consumers can try the product without having to commit to buying it, which can increase their likelihood of purchasing the product in the future. Therefore, the answer is E (trialability).

Question 18

When the sequel to eventually shows up on their regular television networks,this group might watch it.
A) laggards
B) early majority
C) late majority
D) early adopters
E) innovators

Accepted Answer

Laggards are the last group to adopt a new product or technology, often waiting until it is available on regular television networks.

Question 19

Which of the following is least likely to be a source of ideas for new products?
A) R&D efforts
B) licensing agreements
C) consumer research
D) geodemographic segmentation
E) brainstorming

Accepted Answer

Geodemographic segmentation is a marketing strategy used to divide a population into smaller groups based on geographic location and demographic characteristics. While it can provide valuable insight into customer behavior and preferences, it is not primarily intended as a source for generating new product ideas. R&D efforts, licensing agreements, consumer research, and brainstorming are all more commonly used to spark ideas for new products.

Question 20

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars
A) provided equivalent relative advantage for both European and U.S. customers.
B) were not compatible with European market conditions.
C) did not provide benefits that were observable.
D) involved technology that was too complex.
E) could not be easily tried by consumers.

Accepted Answer

The fact that SUVs were not promoted in Europe, where gasoline is heavily taxed and roads are smaller, suggests that they were not compatible with European market conditions. Therefore, option B is the best choice.

Quiz 12: Developing New Products

As it pertains to the diffusion of innovation,if the __________ group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.

Robin recently bought Voice over Internet Protocol (VoIP) phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n) __________ in this product category.

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered __________ with consumers' needs and priorities.

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from

In the product development process,what takes place between concept testing and market testing?

Early personal computer users remember the cumbersome,user-unfriendly DOS system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their

For new product marketers,early adopters are important because they tend to be

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

Bob and George live in the United States.Bob recently asked for George's cell phone number,but George said he didn't own a cell phone.George would probably be considered a(n) __________ in the diffusion of innovation process.

Zappos.com,an online shoe store,offers an easy,no-hassle return procedure.This relates to the _______ of its products.

Inkjet printers were a big improvement over the dot-matrix printers they replaced.Inkjet printers gained rapid acceptance in the marketplace primarily because of their

The diffusion of innovation theory is useful to marketers in helping them

The __________ diffusion of innovation group is crucial because few new products can be profitable until this large group buys them.

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.

When the sequel to eventually shows up on their regular television networks,this group might watch it.

Which of the following is least likely to be a source of ideas for new products?

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars