All of the following scenarios illustrate a reason why a firm would eliminate an item within a product line except
A) the firm decided to refocus marketing efforts elsewhere.
B) the firm must respond to evolving markets.
C) the product undermined its own brand.
D) the product being eliminated is unprofitable.
E) the firm has decided to capture new markets.

Question

Quizplus · Accepted Answer

Scenarios A, B, C, and D all provide reasons related to internal adjustments or market responses that might lead a firm to eliminate a product (e.g., refocusing efforts, responding to market evolution, protecting the brand, or cutting losses on unprofitable items). However, E (capturing new markets) is generally a reason for expanding or diversifying a product line, not eliminating an item from it.

All of the Following Scenarios Illustrate a Reason Why a Firm