The vast majority of marketing executives and marketing academics are against gauging the effect of marcom efforts in terms of the return on marketing investment,or ROMI,because it is almost impossible to measure.

Question

Quizplus · Accepted Answer

The statement is incorrect. While there may be some challenges in measuring ROMI, there are many marketing executives and academics who advocate for its use and believe it is possible to measure the effectiveness of marketing efforts in terms of ROI.

The Vast Majority of Marketing Executives and Marketing Academics Are