A _____ is everything that one company's particular offering stands for in comparison to competitors' offerings.

Question

Quizplus · Accepted Answer

A brand encompasses everything that a company's offering represents in comparison to its competitors' offerings, including its name, logo, symbols, reputation, and overall image. A trademark is a legal protection for a company's unique names or symbols, while a logo and symbol are visual representations of a brand. A sign is a physical display that may feature a company's logo or name, but it does not fully encompass the brand. Therefore, the best choice is D) brand.

A _____ Is Everything That One Company's Particular Offering Stands