Consumers learn how good (or bad)a brand is and what benefits it is (in)capable to delivering by trying and using a brand.Which approach to enhancing brand equity is this known as?

Question

Quizplus · Accepted Answer

The "speak-for-itself" approach to enhancing brand equity involves consumers learning about a brand's quality and benefits through direct experience and usage, rather than through external messaging or endorsements.

Consumers Learn How Good (Or Bad)a Brand Is and What