Marketing communicators _____ meaning and create associations for their brands by connecting them with other objects that already possess well-known meaning.

Question

Quizplus · Accepted Answer

The word "leverage" in this context means that marketing communicators use the established meaning of other objects to enhance the perception of their own brand. This allows them to create associations that are more quickly and easily understood by their intended audience. The other answer choices do not accurately reflect this strategy.

Marketing Communicators _____ Meaning and Create Associations for Their Brands