A recent study by the Association of National Advertisers found that among the most common metrics used for measuring ROMI was _____.
A) change in consumer purchase behavior
B) incremental sales revenue generated by marketing activities
C) increases in S-O-M compared to changes in S-O-V
D) changes in brand loyalty generated by advertising
E) changes in brand image with increased expenditure on sales promotion
Correct Answer:
Verified
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