After reviewing the existing data on seasonal spending by his company's customers,Marvin decided he needed new information collected to address his research questions.Marvin will need __________ data to address the questions in his marketing research study.

Question

Quizplus · Accepted Answer

Primary data refers to information that is collected specifically for the purpose of addressing a research question, whereas secondary data is pre-existing information. Since Marvin needs new information collected to address his research questions, he would need to collect primary data. Mined data is a type of secondary data that is obtained by analyzing existing data sources, syndicated data refers to data that is purchased from third-party sources, and warehoused data is pre-existing data that is stored in a database or data warehouse. None of these types of data would be appropriate for Marvin's needs, as he needs new data to address his research questions.

After Reviewing the Existing Data on Seasonal Spending by His