Recently,the number of students enrolled in the marketing program dropped while enrollment in the psychology program increased.The chair of the marketing department will probably use __________ as a first step to gain a better understanding of why enrollments are changing.

Question

Quizplus · Accepted Answer

Qualitative research is likely to be the best choice as it would provide an in-depth understanding of the reasons behind the enrollment shifts. It can involve techniques such as interviews or focus groups to gather insights into the perceptions and motivations of students when choosing their programs. The other options are less suitable for this purpose - experimental research involves manipulating variables to test hypotheses, data warehousing is focused on aggregating and managing large amounts of data, syndicated data refers to pre-existing data sets, and structured questionnaires may not allow for the exploration of more nuanced or complex factors that may be influencing student choices.

Recently,the Number of Students Enrolled in the Marketing Program Dropped