A marketing research project often begins with a review of the relevant ________ data.

Name: A marketing research project often begins with a review of the relevant ________ data.
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Question

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Secondary data is data that has already been collected and can be found in sources such as government reports, industry publications, and databases. Reviewing relevant secondary data can provide a foundation of knowledge for a marketing research project and help to identify any gaps in existing knowledge.

A Marketing Research Project Often Begins with a Review of the Relevant