If a magazine subscription service had 100 million subscribers at the end of the year, and 4 million of its subscribers left its service, it would have a churn rate of

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Churn rate is calculated by dividing the number of customers who leave during a specific time period (in this case, 4 million) by the total number of customers at the beginning of that time period (in this case, 100 million). Therefore, the churn rate for this magazine subscription service is 4 percent.

If a Magazine Subscription Service Had 100 Million Subscribers at the End