Which type of data would be the best choice for Burger King fast-food restaurants if the headquarters wants to know how many french fries versus packages of apple slices it has sold in past years?

Question

Quizplus · Accepted Answer

The best choice would be internal secondary data, as Burger King would have records of their own sales data over the past years. This data would be specific to their own fast-food restaurants and would provide accurate information about the number of french fries versus packages of apple slices sold. External secondary data might not be as reliable as the data would be taken from other sources such as market research reports or industry articles. Survey responses and focus group data are primary data collection methods and would require Burger King to conduct their own research, which would be time-consuming and expensive.

Which Type of Data Would Be the Best Choice for Burger