Sam is the marketing manager for a moderately well-known Christian rock group. He wants to know more about industry trends including sales by different musical styles, online downloads, and concert attendance. What would be the best way for Sam to gather this information?

Question

Quizplus · Accepted Answer

Syndicated data is the best choice for Sam to gather information on industry trends such as sales by different musical styles, online downloads, and concert attendance. Syndicated data refers to data that has been collected and analyzed by a third party company for a specific industry or market. This type of data is usually more detailed and reliable than other methods such as observation or focus groups. Sam can also use sales invoices to track his own group's sales, but this will not provide information on industry trends as a whole. Census data would not be relevant for this type of information gathering.

Sam Is the Marketing Manager for a Moderately Well-Known Christian