Before deciding on a new promotional campaign,Jeffrey's Muffins looked at its customers' buying patterns over a 15-year period as determined by their use of a loyalty card.What method did Jeffrey's use to make sense of the data that were available?

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Jeffrey's Muffins used data mining to analyze their customers' buying patterns over a 15-year period as determined by their use of a loyalty card. Data mining involves extracting useful information from large data sets to identify patterns and trends.

Before Deciding on a New Promotional Campaign,Jeffrey's Muffins Looked at Its