McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food.Suppose that McDonald's,as a follow-up,collects and analyzes social media posts from Facebook,Twitter,and similar sites,hoping to understand whether or not consumer perceptions are improving.This would be an example of

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The collection and analysis of social media posts from Facebook, Twitter and similar sites to understand consumer perceptions is a process known as sentiment mining. This is a qualitative research method that involves analyzing data from social media platforms to determine the attitudes, opinions, and emotions of consumers towards a brand or product. It is commonly used by companies to monitor brand reputation, understand consumer preferences and identify areas for improvement.

McDonald's Introduced a Favorites Under 400 Calorie Menu as Part